Starting an online shop in Pakistan no longer needs a rented shop or a large team. Daraz, the country’s largest online marketplace, already brings millions of buyers to one place. You list a product once, and people across Pakistan can find it, order it, and pay for it, including by cash on delivery.
What Is a Daraz Seller Account?
A Daraz seller account is your shop on the Daraz marketplace. You create it through Daraz Seller Center, where sellers manage products, prices, stock, orders, and payments. Daraz handles the storefront and checkout, while you handle the product and packing. Individual sellers can start with a CNIC and a bank account, while business sellers register with business documents as well. The store itself is free to open, and money is taken only when an order is delivered.
Before You Register: Choose What to Sell
Do not start with twenty random products. Start with one small group of related products you understand, can source reliably, and can describe honestly. Good first choices include phone accessories, kitchen tools, stationery, and home organisers. Before you commit, check three things: can you buy the product again at a similar price, is it fragile or likely to be returned often, and is the market already full of identical listings at prices you cannot match? Daraz prohibits counterfeit branded goods, so sell genuine or unbranded items.
How to Register on Daraz Seller Center
Registration is straightforward, and most sellers complete it in a day or two, although verification times can vary. First, go to Daraz Seller Center on the Daraz website or download the Daraz Seller Center app, and sign up with a mobile number and email address you check every day. Next, enter your name as it appears on your CNIC, your shop name, and your contact details. Then upload your documents: individual sellers are typically asked for their CNIC and bank account details, while business sellers are also asked for business registration documents. Daraz also asks sellers for an NTN linked to their CNIC, and tax may still be withheld if you do not provide one, so sort this out early and upload clear photos, because blurry documents cause delays. Finally, add a bank account in your own name and double-check the number. Some new sellers are offered a zero percent commission period at the start, but confirm its length inside Seller Center.
How Daraz Fees Work
Understanding fees before you price a product is essential, because a product that looks profitable can lose money on every order. Daraz charges a commission on each delivered order, and the rate depends on the product category. The full list is published by Daraz as a category commission document, and rates have changed over time, with revised rates taking effect from June 2026. As a guide, recent published rates included around 13 percent for phone cases, around 18.5 percent for clothing, and around 20 percent for jewellery; check your own category in Seller Center. On top of commission, Daraz’s payment policy lists a payment fee of 2.25 percent of the order value, and an item handling fee per item from around Rs 10 to around Rs 60. Tax is also charged on the platform service fees, so work out the full cost before you set a price.
Listing Products That Actually Sell
A good listing answers the buyer’s questions before they ask them. Start with a clear title that names the product, its main feature, and who it is for, without stuffing it with repeated keywords. Then write a description in plain language: what the product is, what it is made of, its size, what is included in the box, and how to use it. Photos matter even more than words. Use bright, natural light and a plain background, show the product from several angles, and include a photo that shows its size next to a familiar object. Do not copy another seller’s photos; take your own, even with a phone camera. List only the stock you physically hold, or cancelled orders will damage your account.
Packing, Delivery, and Getting Paid
When an order arrives, pack and hand it over quickly, because late dispatch is one of the most common reasons new sellers lose their rating. Keep packing material ready at home: boxes or flyers, tape, and bubble wrap for fragile items. With seller-fulfilled orders, you pack and hand the parcel to the courier yourself. With Daraz fulfilment, where available, stock is held in a Daraz warehouse and Daraz handles packing and dispatch. Daraz pays sellers weekly, and only for orders marked as delivered. Your statement appears in Seller Center the day after a payment cycle closes, and the money reaches your bank a few days later.
Customer Service and Common Mistakes
On Daraz, your rating is your reputation. Buyers check it before they order, and Daraz uses it when deciding which listings to show first. Answer questions politely and quickly, tell the buyer before they ask if a parcel is delayed, and handle returns calmly through the Daraz process instead of arguing. The most common beginner mistakes are pricing without counting fees, copying another seller’s listing and photos, listing products you do not have in stock, and ignoring the first few orders. Those early buyers decide your first reviews, so pack their orders with extra care.
Frequently Asked Questions
Do I need a registered business to sell on Daraz in Pakistan?
No, not at the start. Individual sellers can register with their CNIC and bank account details. Sort out your NTN early, because tax can be withheld on your sales.
Is there a registration fee to open a Daraz store?
Daraz states that there is no listing fee and no fee to open a seller account. Charges apply when an order is delivered, through category commission, a payment fee, and an item handling fee, plus applicable tax. Always confirm the current fees in Seller Center.
How much money do I need to start selling on Daraz?
Many beginners start with a small first batch of stock, packing material, and a buffer for fees and returns. Start small and reinvest early profit into more stock.
How do I get paid by Daraz?
Daraz pays weekly by bank transfer, only for orders marked as delivered. Your statement appears in Seller Center the day after the payment cycle closes, and the transfer reaches your bank a few days later. Returns are adjusted from later payouts.
Conclusion
Starting a Daraz store in Pakistan is one of the lowest-cost ways to begin selling online, because the shop itself is free to open and the buyers are already there. Pick one product group you can source reliably, register with clear documents, price every item after counting all the fees, take honest photos, pack carefully, and look after your first buyers. Do those basics well, and you will have a rating, a routine, and real sales data to build on.
